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=//__You can edit this document, do not worry if you make mistakes, it can be fixed.__//  Gonzalo Bacigalupe, EdD, MPH   =

Social Media (SOME) Potential Goals and use conference to strengthen them
A. Increase CFHA members digital literacy (i.e., get five additional people to regularly twit and/or blog)

B. Market CFHA to the world (the one that does not know us; attract new members) or connect to the media. What you want is to create a buzz. You may even want a local or national reporter see this and be interested next day to interview someone at the conference. News has a very different timing, you always need to be prepared so that you can always say Yes and Now. Why the media, in my experience, membership in organizations that have media coverage is stronger.

C. Keep CFHA presence out there (i.e., think of the old press release, follow up to articles, increase traffic of website, etc.) Generate articles for FHS, etc. (i.e., one of the photos of the cover was obtained first through a twitter/flickr connection.

D. Maintain connection among members: community creation (i.e., those of us who twit have real fun, I think, in the process and get to know each other) and project collaborations.

E. Maintain a virtual historical memory of CFHA: Photos, audio, PPT, etc. The website does a good job at this but you could also have a more informal place for CFHA members to upload stuff, i.e., photos from the conference, mini clips, etc. Then from there the webmaster can draw materials for the official website.

Neutral Budget Tools (but need people and need them connected to the internet):
>  
 * 1) Microblogging: Twitter or whatever is available or being used at the moment. It could also be the Facebook updates. Decide early on (now) what hash tag we will use and keep it consistent. We can then appropriate it and put it in WHAT’sHashtag website.
 * 2) Blogging: In place but needs more participation.
 * 3) Videostreaming: I propose to video stream two of the plenaries (if there are three). Use something simple to videostream. May be you could purchase a couple of good mics or get the hotel to include them in the package.
 * 4) Ask in advance all members to “come” virtually to the two plenaries.
 * 5) Do not have a person on the phono or videostream presenting (error last time) but you could get some folks to comment on the videostream plenaries and have an LCD with reactions (via Twitter or another medium (you could have a simple Wiki or a Google Docs projected on the screen. Simplicity is key here.
 * 6)  Besides streaming them, it would be great to videotape them and within hours upload them for viewing.
 * 7) Get a volunteer to take photos. Have the photos projected before everything start everyday, it will ensure people come into the room and it generates community.
 * 8) Those same photos can be uploaded to a CFHA Flickr account.


 * From:** Randall Reitz < __reitz.randall@gmail.com__ >
 * Date:** Mon, 26 Apr 2010 09:26:45 -0600
 * To:** Gonzalo Bacigalupe < __gonzalo.bacigalupe@umb.edu__ >
 * Cc:** < __barryjacobs4@comcast.net__ >, Bill Steger < __Bill@FamilyEnet.net__ >, Steffani Blackstock < __steffani@ascentmeetings.com__ >, Susan McDaniel < __SusanH2_McDaniel@URMC.rochester.edu__ >, < __christopher.hunter@tma.osd.mil__ >, Gene Kallenberg < __gkallenberg@ucsd.edu__ >
 * Subject:** Re: let's try to set up another events committee conference call

Gonzalo,

Would you be willing to pull together a list of possibilities of how CFHA could make better usage of Social Media (SOME) and other technology in marketing and offering the Louisville conference? Base on our previous discussions, this is an area where you can move our conference and association into current century (in the parlance of the Black-Eyed Peas "I'm so 3008, you so 2000 and late)". It would be wonderful if you could email it out before our next conference call. I know our CEU provider has the capacity to host podcasts and recorded webinars.

A few guidelines for us to follow: > For people who are interested in some of Gonzalo's other recommendations for SOME, see these blog entries: Here < __[]__ > Here < __[]__ > Here < __[]__ >
 * Implementation of SOME needs to be budget neutral
 * SOME should not be a deterrent to live attendance at the conference.

Thanks,